

Take the Jump is a movement that everyone can take part in, by trying seven shifts.
Our society is hooked on stuff and it’s destroying our planet. Often without even making our lives better. Another way is possible! Our goal is a world of less stuff and more joy, where humanity is in balance with nature - through helping achieve a two-thirds reduction in the impact of consumption in rich countries by 2030. Science shows this is what’s needed and that citizens can actually have a huge role in making it happen.
+ Find out more
Our plan is to spark a vibrant movement of normal people experimenting with living fully while in balance with nature. Coming together to make practical changes, support and inspire each other, celebrate success, and drive a shift in society’s mindsets and cultures. Showing politicians and businesses that positive change is both possible and wanted, now. It all starts today with citizens and communities ‘Taking The Jump’, by trying the Seven Shifts.
+ Find out more
A grassroots movement created by normal people, ‘Take the Jump’ is for anyone who worries about the state of nature. You might not call yourself an ‘environmentalist’ but you’re looking for constructive, positive, and impactful steps to take in your own life.
+ Find out more

Take the jump
‘Taking the Jump’ means trying one or more of the seven shifts for 1, 3 or 6 months.
Even if you can’t keep to it 100%, you can still ‘Take the Jump’ and just do what you can.
We'll offer tips, encouragement and people you can speak to for help along the way.